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Real estate influencers can be a good source of inspiration. They're expert marketers (a good skill to learn!), and they often share valuable insights, tips, and tricks, too. In some cases, they could even be your competition, giving you an inside look at what you're up against. If you haven't already, make it a point to follow the biggest influencers in your niche, be it flipping, rental properties, multifamily, or any other sector of the industry. Most have presences on major platforms like Instagram, Twitter, TikTok, and Facebook.
Not sure where to start? Want to become an influencer in your own right? Here's what you need to know.
What's an influencer?
An influencer is essentially a mover or shaker in the social media world. They have lots of followers and hold major SEO clout. They might post photos or videos, do live streams, or even host classes and coaching sessions in some cases.
For a good look at influencer marketing, check out these top names in the real estate industry.
1. For home flippers: The Clever Investor
Cody Sperber, the so-called "Clever Investor," has a social media following that's pretty jaw-dropping. With 1.2 million followers on Instagram and 18,000 on Twitter, his reach is the biggest on this list, and his content shows you why. Sperber regularly goes live at his flips and investment properties, giving viewers behind-the-scenes-look at his work. Even better? His meme game is strong. Check out my interview with Cody from earlier this year.
2. For wholesalers: David Dodge
David Dodge is a seasoned real estate investor from St. Louis who's amassed more than 100,000 followers on Instagram. He's flipped 500-plus houses, currently manages over 70 rental properties, and is well-versed in wholesaling. In fact, he even wrote the book on it (and has a podcast on the topic!).
3. For short-term rental investing: Chris Choi
Want to build an Airbnb empire? Follow Chris Choi, a bona fide Airbnb millionaire. The pro owns and manages more than 100 Airbnb properties -- and hasn't even turned 30 yet. His Instagram account is full of helpful tips, inspirational quotes, and mentorship opportunities and even has IGTV videos about the pandemic, scaling your business, and more.
4. For BRRRR investing: Lauren and Kyle Clugston
This New Jersey-based husband-and-wife team follows the BRRRR method of investing. Their Instagram account is a treasure trove of information: direct-mail strategies, home renovation inspiration, savings tips, tenant screening questionnaires, and more. The best part? They feel real and relatable -- like your next-door neighbors or those old friends from college.
5. For multifamily investors: Terrance Doyle
Terrance is the founder of TheVAREco, which specializes in both multifamily and single-family investments across five states. Doyle himself is a seasoned investor and developer, having completed over 700 transactions to date. His focus is on multifamily, 50- to 100-unit properties in Denver and Des Moines, Iowa, and he's also experienced in opportunity zone investing. He shares his thoughts regularly on Instagram videos and through his Virtual Happy Hour podcasts.
6. For general real estate content: Damon Woodward
Damon Woodward is a full-time real estate investor and founder of real estate school Blackcard University. His Instagram account is full of firsthand tips, tricks, and advice -- straight from the horse's mouth, too. Damon regularly covers topics like raising capital, negotiations, brand building, and even ethics in investing, as well as sharing details of his personal deals and flips.
7. For women investors: Moneeka Sawyer
If you’re a woman looking to get in on the investing game, then look no further than Moneeka Sawyer, also known as “The Blissful Investor.” With more than 20 years of investing experience and a multimillion-dollar portfolio under her belt, Moneeka’s an in-demand name in the industry. She’s host of the Real Estate Investing for Women podcast, a three-time author (including a book of the same name), and has been featured on countless TV and radio shows. Check out her highly-rated podcast now.
8. For tips on the financial aspects of real estate investing: Ryan Wright
Want to get better at deal analyses or calculating renovation costs? How about negotiating a good deal or investing with very little down? Ryan Wright's Instagram, YouTube channel, and podcasts are for you. Ryan is CEO of DoHardMoney, a hard money lender focusing exclusively on real estate investors.
How to become a real estate influencer
Want to count yourself among these revered professionals down the road? It's not as hard as you think. Here are a few ways you can start raising your clout as an influencer:
- Establish yourself as an authority: Pick a niche, and start posting expert-level content on it. This could be as simple as a before-and-after of your latest flip or a 10-minute video on how to reface cabinets. Show the audience what you're good at and why they should follow you.
- Be authentic: People want real, honest guidance and advice, so be yourself. The more real and relatable your content is, the more people will want you in their corner.
- Give value: Before posting something, pause and think: "What does this offer my audience?" Make sure there's always a valuable takeaway.
- Demonstrate and guide: Followers don't just want inspirational quotes and pictures of your lavish lifestyle and fancy cars. They want to know how you got where you are so they can follow in your footsteps. Show them how. Give them actionable demonstrations of what you do and how you do it.
It will take time, sure, but with the right examples and a little hard work and authenticity, you could become the next big real estate influencer, too.
11% of the mega-wealthy swear by this investment…
The richest in the world have made their fortunes in many ways, but there is one common thread for many of them: They made real estate a core part of their investment strategy. Of all the ways the ultra-rich made their fortunes, real estate outpaced every other method 3 to 1.
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