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Is It OK to Splurge After You Meet a Financial Goal?

by Christy Bieber | Nov. 4, 2019

The Ascent is reader-supported: we may earn a commission from offers on this page. It’s how we make money. But our editorial integrity ensures our experts’ opinions aren’t influenced by compensation.

Most Americans splurge after achieving a goal -- but is this a good idea?

Meeting a financial goal is a challenge -- and it's a cause for celebration. 

But what's the best way to celebrate if you've done something good? For many Americans, celebrations involve making a purchase -- but is this the right way to reward yourself for being responsible with your money?

Three women in spa bathrobes with Champagne and a plate of fruit.

Image source: Getty Images

Splurging is a common reward for meeting a financial goal

According to a recent survey conducted by Merrill Edge, as many as 56% of Americans reward themselves for achieving financial objectives. These rewards are often costly purchases. In fact, of those who reward themselves with treats,

  • 48% buy items such as clothes, shoes or jewelry;
  • 48% take a trip or a vacation;
  • 40% eat out at an expensive restaurant; and
  • 24% indulge in beauty services. 

There's nothing wrong with rewarding yourself when you've buckled down and been financially responsible. But if these splurges are too expensive, they can set you back from meeting other financial objectives. 

It can also be problematic if you're rewarding yourself with indulgences too often.

Is it OK to splurge after meeting your goal?

To help you determine if your splurges are a justified response to achieving a financial objective, there are a few key things you should ask yourself:

  • Can you work the cost of the splurge into your budget? If you've worked hard to get out of credit card debt and the vacation you reward yourself with sends you right back into it, your reward could undo all the gains you've made. But if you can find room in the budget for the splurge without borrowing or reducing your savings rate, it can be reasonable to reward yourself with an indulgence. 
  • Is the reward proportionate to the goal you've achieved? If you reward yourself with a $100 spa day for saving $50, you aren't helping yourself in the long-term. But spending a small amount on a reward when achieving a big objective -- such as splurging on a spa day after maxing out your IRA -- makes more sense. 
  • How often do you splurge on rewards? It's good to have several different financial goals. But you may not want to reward yourself with a big splurge after each one or you could end up making it harder to accomplish all of your objectives. 

Make sure you're using common sense. If you binge on big purchases after meeting small goals, you can undo all the good you've done -- kind of like going out for a huge meal after you've lost a pound or two on your diet. 

Look for other ways to reward yourself

If you're bribing yourself to meet financial goals, you may want to consider other ways to motivate yourself.  

Imagining what you'll do in early retirement, for example, could be a better way to reward yourself for maxing out that IRA. The stable financial future you're setting yourself up for is a far more valuable perk than anything you could buy for yourself today.

The key is to focus on changing your mindset so you don't have to splurge. The very act of achieving your goals should be a reward in and of itself. This is a great way to stay motivated to keep doing the right things with your money.

These savings accounts are FDIC insured and can earn you 12x your bank

Many people are missing out on guaranteed returns as their money languishes in a big bank savings account earning next to no interest. Our picks of the best online savings accounts can earn you more than 12x the national average savings account rate. Click here to uncover the best-in-class picks that landed a spot on our shortlist of the best savings accounts for 2021.

Two top online savings account picks

Rates as of Feb. 15, 2021 Ratings Methodology
Logo for CIT Bank Savings Builder
Logo for American Express® High Yield Savings Account
CIT Bank Savings Builder American Express® High Yield Savings Account
Member, FDIC Member, FDIC
Rating image, 5.0 out of 5 stars.
5.0 stars
ToolTip Icon for Star Rating. We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
Our ratings are based on a 5 star scale. 5 stars equals Best. 4 stars equals Excellent. 3 stars equals Good. 2 stars equals Fair. 1 star equals Poor. = Best
= Excellent
= Good
= Fair
= Poor
Rating image, 5.0 out of 5 stars.
5.0 stars
ToolTip Icon for Star Rating. We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
Our ratings are based on a 5 star scale. 5 stars equals Best. 4 stars equals Excellent. 3 stars equals Good. 2 stars equals Fair. 1 star equals Poor. = Best
= Excellent
= Good
= Fair
= Poor
Open Account

On CIT's Secure Website.

Open Account

On American Express' Secure Website.

Read Review Read Review

APY: Up to 0.40%

APY: 0.50%

Best For: No monthly maintenance fee

Best For: High APY

Min. to earn APY: $25k or $100 monthly deposit for highest tier

Min. to earn APY: $0

About the Author

Christy Bieber
Christy Bieber icon-button-linkedin-2x

Christy Bieber is a personal finance and legal writer with more than a decade of experience. Her work has been featured on major outlets including MSN Money, CNBC, and USA Today.

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We’re firm believers in the Golden Rule, which is why editorial opinions are ours alone and have not been previously reviewed, approved, or endorsed by included advertisers. The Ascent does not cover all offers on the market. Editorial content from The Ascent is separate from Bank CD rates editorial content and is created by a different analyst team.

Bank CD rates has a Disclosure Policy. The Author and/or Bank CD rates may have an interest in companies mentioned.

The Ascent is reader-supported: we may earn a commission from offers on this page. It’s how we make money. But our editorial integrity ensures our experts’ opinions aren’t influenced by compensation.

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