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Keep Buying Your Daily Latte -- and These 4 Other Budget Boogeymen

by Christy Bieber | Sept. 16, 2019

The Ascent is reader-supported: we may earn a commission from offers on this page. It’s how we make money. But our editorial integrity ensures our experts’ opinions aren’t influenced by compensation.


Giving up the small luxuries is rarely the best way to turn your finances around.

If you spend any time reading financial articles or blogs, chances are you've seen lots of advice that centers around all the stuff you can cut from your budget. In fact, it's almost guaranteed that you've been repeatedly told to cut a few specific luxuries out if you ever want to buy a house, pay off credit card debt, retire with any financial security, or have any money in the bank. 

But is cutting out every bit of fun from your life really the answer? Do you actually want to live a monastic existence for decades just to scrounge up enough to live on as a senior? Or are there other ways you can make your budget work better for you without giving up all of life's pleasures?

Face of a boogeyman in latte art.

Image source: Getty Images

Five budget boogeymen you've been told to cut

Supposed budget-busters can be found in almost every area of your life, but five of the most common luxuries you'll probably be told to cut include:

  1. Your daily latte
  2. Lunches out at work
  3. Cable TV
  4. Gym membership
  5. Clothes and shoes

Some articles suggest giving up dining out entirely, while others advise slashing your entertainment budget, giving up travel, skipping vending machine snacks, or never drinking bottled water again. 

Why you should keep the little luxuries in your life

While the idea that simply cancelling your cable or cutting out coffee will make all your financial woes go away may seem like a nice idea in theory, the fact is that this is not really the case.

Yes, pocketing that $5 you're spending on lunch every single day could eventually make you a millionaire. Assuming you invested every last $5 you saved on that meal -- let's call it $150 a month -- over the course of 55 years and earned a 7% return on investment during that time, you would manage to save over $1 million. But once you factor in inflation, that million would only be worth about $200,000.

That's not to say that $200,000 is not a decent nest egg, but it is also clear that saving $5 a day won't help much in the short to medium term.

When you see financial advice that suggests cutting all these luxuries from your budget will make you rich, it's often based on a very long timeline or projects your potential future assets using unrealistic rates of return. 

Moreover, if you've cut your budget to the bone and gotten rid of everything that makes your life enjoyable, you're very unlikely to stick to your budget over the long term. It's kind of like going on a crash diet. You can eat only salads for every meal for a little while, but eventually you'll binge on chocolate -- and you can live on a bare-bones budget only for a brief time before you inevitably give up. 

What should you do instead of giving up your latte? 

It's a lot easier to stop going to the coffee shop than to make the kinds of drastic changes that could really make a big difference in accomplishing your money goals. The reality, though, is that there are only two ways to deal with financial struggles: make big, sustainable cuts in spending or increase your income. 

These spending cuts may include downsizing to a smaller house, making do with one car in your household, or buying only used cars with cash and never taking out a car loan. Large spending cuts can be sustained over the long term if you're willing to make them work -- but they're only a viable option if you were spending too much on these things in the first place. 

Increasing your income can be a far better approach to fixing your finances, because there is no limit to how much you can make, while there is a limit to how much spending you can cut out. Increasing your income may also be the only thing that will work if your current income isn't enough to buy life's necessities. 

Of course, this is a lot easier said than done. To increase your income a measurable level, you may need to go back to school to learn new skills or take on a side gig. 

Don't buy into the latte-factor myth

Now you know why you shouldn't buy into the latte-factor myth. Advice about giving up little luxuries can make you feel like your financial troubles are both your fault and easy to solve, when neither of these things may necessarily be true. It's important to look at the big picture of whether you're actually overspending on big stuff you can change -- or whether an increase in income is the only way that you'll ever be able to get your finances on track.

These savings accounts are FDIC insured and can earn you 12x your bank

Many people are missing out on guaranteed returns as their money languishes in a big bank savings account earning next to no interest. Our picks of the best online savings accounts can earn you more than 12x the national average savings account rate. Click here to uncover the best-in-class picks that landed a spot on our shortlist of the best savings accounts for 2021.

Two top online savings account picks

Rates as of Feb. 15, 2021 Ratings Methodology
Logo for CIT Bank Savings Builder
Logo for American Express® High Yield Savings Account
CIT Bank Savings Builder American Express® High Yield Savings Account
Member, FDIC Member, FDIC
Rating image, 5.0 out of 5 stars.
5.0 stars
ToolTip Icon for Star Rating. We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
Our ratings are based on a 5 star scale. 5 stars equals Best. 4 stars equals Excellent. 3 stars equals Good. 2 stars equals Fair. 1 star equals Poor. = Best
= Excellent
= Good
= Fair
= Poor
Rating image, 5.0 out of 5 stars.
5.0 stars
ToolTip Icon for Star Rating. We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
Our ratings are based on a 5 star scale. 5 stars equals Best. 4 stars equals Excellent. 3 stars equals Good. 2 stars equals Fair. 1 star equals Poor. = Best
= Excellent
= Good
= Fair
= Poor
Open Account

On CIT's Secure Website.

Open Account

On American Express' Secure Website.

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APY: Up to 0.40%

APY: 0.50%

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Best For: High APY

Min. to earn APY: $25k or $100 monthly deposit for highest tier

Min. to earn APY: $0

About the Author

Christy Bieber
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Christy Bieber is a personal finance and legal writer with more than a decade of experience. Her work has been featured on major outlets including MSN Money, CNBC, and USA Today.

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We’re firm believers in the Golden Rule, which is why editorial opinions are ours alone and have not been previously reviewed, approved, or endorsed by included advertisers. The Ascent does not cover all offers on the market. Editorial content from The Ascent is separate from Bank CD rates editorial content and is created by a different analyst team.

Bank CD rates has a Disclosure Policy. The Author and/or Bank CD rates may have an interest in companies mentioned.

The Ascent is reader-supported: we may earn a commission from offers on this page. It’s how we make money. But our editorial integrity ensures our experts’ opinions aren’t influenced by compensation.

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